What is Social Media Management?

Social media management is the coordination of an online presence on social media platforms. It involves the creation, publication, distribution, and analysis of content that is shared on social media platforms. Businesses who use social media platforms typically use them to continuously engage with their followers for increased customer advocacy. Social media is a powerful tool that can be leveraged for higher sales.

Why It is Important to Coordinate Social Media Posts

Social media platforms are ideal channels for customer advocacy, which is one of the most potent marketing forces. Any marketer can tell you that nothing drives sales like advocacy from customers. In fact, 74% of people use social media to make purchase decisions. Social media is really a tool for driving continuous engagement with customers. In turn, this engagement can sustain customer advocacy from a brand’s or a product’s most loyal followers. In today’s digital environment, both B2B and B2C businesses use social media as a means to increase sales.

There are additional benefits to social media management too, like community engagement or ecosystem building. Through social media, businesses can promote great things happening in their communities or drive awareness about an important cause. Social media platforms are great channels for businesses to show their local communities that they care about them.

How We Do It

When Twin City Web Solutions helps a client with social media management, we take the time to understand the client’s business and customers. We will take the time to understand a client’s existing marketing plan and strategy before doing anything. Then, we can work with a client to perform a brand audit or craft a personalized marketing plan. From there, we coordinate social media posts to make sure they target the right people at the right time in the right place with the right content. Most importantly, we perform data analyses on social media performance to make sure that engagement and impressions are at desired levels.