website design

What is Web Design?

Not to be confused with website development, designing a website is the process of designing the layout and user interface of a website. The primary goal of a designer is to create a layout and interface that results in customer conversions and low bounce rates. The best designs are visually appealing and intuitive, effectively engaging a target audience. Good designs are also optimized for SEO and make it easier for search engines to understand the content on a website.

Why the Design Matters

An effective design is critical to the success of a website. At best, poor designs with confusing layouts frustrate customers. At worst, a bad design can cause customers to distrust your business and your website. Frustration and distrust decrease customer conversions and increase the bounce rate.

Search engines’ algorithms also account for the design and layout of a website when determining a site’s SEO rank and position in search results. Key design factors include whether a site is mobile-friendly, font-size, the amount of information, images, and more.

How We Do It

Twin City Web Solutions partners with clients to design a professional and aesthetically pleasing website. Whether we are crafting a design within the parameters of an existing brand identity or creating an entirely new brand image, we work with our clients every step of the way.

We also work closely with clients who are building a brand and website from scratch. We aren’t afraid to tackle marketing planning and strategies, copy strategies, or positioning strategies as part of the design process. Our goal is better customer conversion rates for our clients, whatever it takes.