search engine optimization (SEO)

What is Search Engine Optimization (SEO)

Yoast defines Search Engine Optimization, or SEO, as the practice of optimizing web pages to make them reach higher positions in the search results of Google or other search engines. Importantly, SEO is about improving organic, non-paid, search results. In contrast, pay-per-click advertising drives paid search results. Website development, website design, and content management are highly related activities because SEO requires strong coordination between all three.

Why SEO Matters

SEO is important because it helps online customers find businesses in the first place. In marketing terms, SEO represents awareness in the marketing funnel. In a world that increasingly relies on digital exchanges, search engine optimization is paramount to successful marketing strategy and planning. Businesses without this optimization struggle with online customer conversion. The bottom line can be severely hurt when customers never see a business website in the first place.

How We Do It

Twin City Web Solutions provides SEO services that focus on getting the fundamentals right. We create high quality web pages that are developed and designed following SEO best practices. We also help clients write content that contains the most important keywords that customers use to find the products or services they offer. At the end of the day, we believe in providing an online experience that is informative, user-friendly, technically sound, and optimized for search engines.