responsive website design

What is a Responsive or Mobile-Friendly Website?

Responsive website design is the process of designing a website to look professional not only on desktop computers or laptops, but also on tablets and smartphones. This is also known as mobile-friendly web design A responsive design makes it possible for all your online customers to have the same experience, regardless of the devices they use. A responsive website takes screen-size, font-size, image sizes, and other important factors into consideration to ensure the same or similar website experience for all of your customers.

Why it Matters

According to Hitwise, 60 percent of online searches are through mobile devices, including tablets and smartphones. If your website does not have a responsive design, you risk losing interest from 60 percent of online users. Customers can and will get frustrated with a website that performs poorly on tablets and smartphones. Whether your customers and clients are other businesses or consumers, your website should be optimized for their preferred device. You don’t want to lose customers simply because they had a bad experience on your website.

A responsive website design is important  for other reasons too. For example, search engines, like Google, Bing, or DuckDuckGo, score websites based on how mobile-friendly and responsive a website design is. By lacking a responsive, mobile-friendly website, you risk hurting your website’s SEO score. In turn, a lower SEO score means your website shows up further down on the search results. Ultimately, a poor design makes it harder for customers to find you in the first place.

How We Do It

At Twin City Web Solutions, we believe in simple, engaging, intuitive, and responsive website designs. All Twin City Web Solutions website designs are responsive to the most commonly used computers, tablets, and smart phones. We want to ensure that customers find your website, have a common, shared experience, and enjoy your website regardless of the device they use to visit your website. After all, your success is our success.