data analytics

What is Data Analytics?

Data analytics is a process for gathering and understanding related information. For instance, businesses collect and assess information about their customers, products, and business units. Data analysis is a powerful tool in today’s highly digital world, where data are collected continuously online through social media, websites, and more.

It is also important to note that there are different types of analytics for different types of information. Data analysis can be used to describe meanings and patterns, predict trends, diagnose problems, or prescribe solutions or strategies. The type of analysis for a given set of information depends on the type of data.

Why Data Analysis Matters

So much data about customers, products, and businesses are collected through online interactions and exchanges. Large businesses, like Amazon, Facebook, and Google, use data analytics to look for meaning and patterns, make predictions, diagnose business problems, and prescribe solutions. Larger corporations tend to be data experts, which makes it difficult for small businesses and startups to compete with them. That means data collection and analysis is an essential business practice in many industries.

Fortunately, it is easier than ever for small businesses and startups to collect and analyze data too. Data analytics can provide valuable insights for companies when they are the process of making marketing plans and strategies. Data can help a business set specific, measurable objectives and valuable benchmarks. Importantly, data can help a business measure the success of strategies and initiatives.

How We Do It

Twin City Web Solutions can provide services for any aspect of data analytics, from collecting data to analyzing and making recommendations. Many small businesses and startups simply lack the time or manpower to perform in-house analytics. We can help bridge the gap and provide the analyses a business needs to remain competitive.